The days of furniture stores are more difficult than in 2008

The most concentrated area of ​​Baoan furniture stores is Fuyong Furniture Village, where six or seven large-scale furniture stores are concentrated, and there are some small furniture merchants around the layout. Originally only available on the side of 107 National Road, there are now distributions on both sides of the road. Consumers from south to north can easily buy comfortable furniture. The furniture in this furniture village is mainly low-end, including a few high-end furniture. Whether it is office or home, the general furniture category is relatively complete.

Walking on Fuyong Furniture Street, there is less noise and more silence. Only a small number of private cars are parked in the large parking lot in front of each merchant ’s store. Some of the private stores still have price reduction posters hanging at the door of the “Baoan Shopping Festival”. The reporter walked into Fubon-Mangrove Furniture Store, and few consumers walked inside. Walking to the front of some brand stores, the sales staff quickly stepped out of it and greeted the reporters to take a look. "The current market conditions are not too good, the business is difficult to do." A salesperson smiled bitterly. The reporter made a circle along the corridor of the store, which attracted the attention of many sales staff and greeted them enthusiastically.

In the Yalan mattress store, the most expensive products are sold for more than 30,000 yuan, but on the product label, the column of origin is Shenzhen. Salesperson Miss Li told reporters that Yalan is a Hong Kong brand and the processing plant is in Longgang Nanwan. The products sold in China are all made in China. Asked whether the Da Vinci furniture incident affected the sales of the product, Miss Li avoided the reporter's question with a smile of "unclear".

On the 5th floor of Fubon-Mangrove, is Baoan Fuyong Furniture Association. Chen Jianhua, the staff of the association and the director of Fubon-Mangrove Marketing Planning, believes that the Da Vinci incident is a good thing for the entire furniture industry. Whether it is a production enterprise or a store, there are areas for further regulation. During the years of the development of the furniture industry, some abnormal phenomena have always existed. It has been regarded as the norm in the industry. Da Vinci's export to import is a typical example. The emergence of this incident is conducive to some businesses to reflect on their own "immediate achievements" behavior.

Chen Jianhua introduced that since this year, even if the store did not encounter the Da Vinci incident, the life is not easy, and it is even worse than in 2008. "In the past, various promotional activities were held from time to time, but now they are rarely held; rents in other places are rising. Instead, rents on our side have been reduced, mainly to retain businesses, and the loss of customers is now more serious. "

In Chen Jianhua's eyes, the market situation is not good, mainly because the real estate market has been greatly affected in the past year or two. In addition, the rapid expansion of various stores is also a major reason. "The size of each store is an increase of tens of thousands of square meters, and the growth rate of passenger traffic is difficult to match, which results in a reduction in the unit output ratio." The pain of Fuyong furniture street merchants will also be continue for a period of time.

Don't be fooled by "price"

After the "Da Vinci Incident", Bao'an Fuyong Furniture Association also held a meeting to regulate member furniture stores. Chen Jianhua, as a practitioner in the furniture industry for many years, believes that the Da Vinci incident from another perspective shows that China's furniture manufacturing level has reached the international level and can compete with well-known foreign manufacturers. At this point, consumers should believe in China's manufacturing process.

At present, some manufacturers have adopted abnormal market behaviors such as speculation and "selling sheep's meat", mainly to satisfy the "curious foreigners" of some domestic consumers. "Putting a foreign trademark and transferring the place of registration to a foreign country are all common methods used by domestic furniture manufacturers. It is an inevitable result of the transfer of the international furniture industry chain to the country." However, after years of development, this situation has already Changed. Some furniture companies have begun to focus on quality and the shaping of domestic culture, such as the emergence of a batch of vintage furniture. In order to obtain high profits, some other enterprises only work on outer packaging and registered ground. Such enterprises will eventually be tested by the market.

In this regard, Fuyong Furniture Association requires member companies to conduct self-discipline, and jointly with the relevant departments to step up the careful review of each product of each purchase point of Fuyong Furniture City. "The place of origin marked on the furniture price tag must be based on the place of production and delivery. The place of furniture produced in Shenzhen can only be marked as" Shenzhen "."

In addition, improving after-sales service is also conducive to limiting the appearance of various violations. It is reported that a complete service system has been formed in Fuyong Furniture Village before, during and after sales. Pre-sale refers to the establishment of a mid-to-high-end furniture product access system, and every product entering the store should have a formal certificate issued by the state and a product sampling report. During the sale, it is mainly the standardized management of price tags, such as price, place of origin, etc., to be true and accurate. At the same time, the management staff will also check the products in the furniture every month, mainly to determine the "authenticity" of genuine leather; after-sales to improve the acceptance procedures: one repair, two replacements and three refunds, strengthen institutional management. At the same time provide service hotline and more maintenance points.

Chen Jianhua also encouraged consumers to monitor and report. At the same time, he also advised consumers to break the "vanity" in their hearts, believing that China is already a big country in home furnishing, and the manufacturing process and quality have reached international standards. Do n’t be fooled by price and place of origin, but consume rationally and learn more about the product.

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