In recent years, the small apartment types in the real estate market have gradually become popular, and the personalized decoration style has gradually made custom wardrobes popular. The main purchasing power of small and medium-sized units is mainly concentrated in the new generation young people such as the post-80s and post-90s. They pay more attention to the practicality of the custom wardrobe and emphasize the life that matches the personality and taste. The actual demand and aesthetic demand of mass consumption have made custom wardrobes attract attention and become popular in the market. This news album will talk to you about the topic of custom wardrobes.

The market will be customized

Custom wardrobes have been abroad for many years, and the share of home furnishing abroad is more than 70%. But in China, it was only gradually accepted and recognized by people in the last two years. And although the output value of the wardrobe is increasing exponentially every year, the share of custom-made wardrobes is not much. China Wardrobe predicts that in the next 3 to 5 years, customized wardrobes will gradually replace finished wardrobes and become the mainstream consumer choice in the market, and market share will be increased. According to the "China Overall Wardrobe Industry Market Survey Report" released by the China Market Monitoring Center, in the next 3 to 5 years, China's demand for overall wardrobes will reach more than 20 million sets. This amazing number hides huge commercial profits , The market will definitely cater to the needs of consumers, so in the future, the overall wardrobe market will blow custom wind.

Seize the market needs innovation

As a subdivided field of overall wardrobes, custom wardrobes have not been completely divided in the market, which means that SMEs currently occupy a larger share. The relatively low price and the counterfeit design, although grabbing a part of the market share. However, simple imitation and rude design make people feel that they are crudely manufactured, and homogenous products make people feel uninnovative. As a customized wardrobe, its uniqueness, precision and quality are its advantages from ordinary wardrobes. Therefore, in order to consolidate the existing market share that has been seized, innovation is urgently needed in product design, production process and marketing model.

The industry believes that innovation in the real sense should not only include the design and manufacturing process of the wardrobe, but also include the installation and layout of the product, the innovation of the after-sales service model and the transformation of the marketing model. The group targeted by the custom wardrobe is a highly personalized group of young people, which means that the product needs to be refined to individuals and customized according to personal preferences. Therefore, enterprises must unify customization and scale well, and take a road of constantly changing innovation. There is no best, only better is the tireless pursuit of wardrobe companies.

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