Construction, industry, and transportation have always been the three most energy-consuming areas. With the process of urbanization in China, building energy consumption has been rising steadily, and heating has become a major contributor to building energy consumption. However, the high energy consumption of heating is not simply a problem that the heating company needs to face. It also requires the cooperation of upstream and downstream parties and takes more measures to build a low-carbon city.

On September 9th, an in-depth dialogue on the future new heating trends was held at the “Large Real Estate” forum of the Living Expo, Liu Meixia, Director of the Industry Department of the Housing Industrialization Promotion Center of the Ministry of Housing and Urban-Rural Development, and Director of the Research Department of the China Real Estate Association. Hu Andong, director of technical service of China Sports Club Garden Group Wang Kaixuan and Ge Yun, director of Zhonghui geothermal brand marketing attended the conference and discussed the advantages of the current heating industry in China and the advantages of water-free and low-carbon heating.

The guests agreed that as a new type of low-carbon and environmentally-friendly heating products, the electric heating film will undoubtedly transform the mainstream heating methods. How to make this new product more acceptable to a wide range of audiences? Zhonghui Geothermal is an industry-leading low-carbon heating supplier. There is no doubt that there is a long way to go.

Heating industry chaos: Two highs and two lows Moderator: What is the current progress of building energy conservation in China? Heating has always been a big part of building energy consumption. What is the status quo of the current heating industry? What are the problems?

Liu Meixia: From the perspective of China's current energy conservation situation, China has consistently introduced energy conservation policies for more than ten years. Developers, designers, and construction companies are also very active. However, despite the many measures we have taken, the total energy consumption of buildings is still a process of going up. Therefore, the country's "Twelfth Five-Year Plan" clearly stated that it is necessary to guide residents and consumers to consume energy-saving land and resources. Energy saving, land saving and environmental protection are key words.

Residential energy-saving, on the one hand, is the energy consumption during the construction process. We need to reduce the energy consumption, but more importantly, we must consider the energy consumption within the entire social cycle, that is, during the use. The energy consumption during use depends on what kind of system we use at the beginning of construction and whether it can better promote energy conservation. For example, waterless low-carbon heating technology can promote people's behavioral energy saving. When I leave this room, turn off the heating switch. This is behavioral energy saving. Now most of the heating is based on how much money a heater in each square of the building receives. This way, even if the windows are heated and the heat goes out, it does not matter to the consumer that he pays the heating bill. This requires us to use better economic policies to promote the energy savings of our consumers.

Hu Andong: The current status of the heating industry, expressed in four words is "two highs and two lows." The first "high" is a high level of enthusiasm for investment by enterprises. Now it is undergoing a transformation. The enthusiasm of manufacturers and construction companies engaged in heating is high and the input is high. The second "high" is also a high technical force. We now have a lot of new materials and new energy sources, such as the water-free and low-carbon heating method of Zhonghui Geothermal now. These are no longer the same papers we used 10 years ago.

However, there are also two low issues. First, the threshold of our heating industry companies is too low, and there are many varieties of heating. In the process of market contact, there are wall-mounted, floor-mounted, air-conditioner, and air-conditioner doors. The supply system will have a lot of short circuits, making the consumption of upstream residential industries inconsequential. Second, the level of industry guidance is relatively low. We have the Building Energy Conservation Association, the Real Estate Research Association, the Architectural Metal Structure Association, and the China Energy Association. These have their own professional committees for heating, and their guidance is relatively decentralized. As a result, products do not have brand functions and the technology may lead in the business process. , but the industry is not coordinated enough to create confusion in the supply of heating products.

Moderator: So how do you solve these problems?

Hu Andong: We should put forward the concept of “light real estate”. What is light real estate? Development costs should be reduced, energy consumption should be reduced, the burden on the people should be reduced, and the environmental burden should be reduced. This should be the direction of real estate transformation. From the perspective of the heating industry, we have a great task. The heating area in our country is very large, the climate difference between the north and the south, and methods of heating are also different. The importance of heating in the development of the city and the improvement of our living environment is very important.

Moderator: This concept not only requires the efforts of developers, but also requires the cooperation of upstream and downstream companies such as department stores to complete.

Hu Andong: So I think, how can we let low-carbon be implemented? We are now mainly deconstructing this concept from a conceptual perspective, and we need to address this issue more concretely. Enterprises should set up a number of chambers of commerce to be self-disciplined before they can give guidance to the industry. Heating should be preceded by an organization, even if it is not possible to establish a national trade association, to match its own products, supply and marketing channels, and service channels in local and regional areas such as different heating methods, conditions, and climates. In order to make the heating industry bigger.

"I'm sorry I didn't use Zhonghui Electric Film"

Moderator: Please Ge Yun, geothermal brand marketing director Ge Yun to tell us about what is the benefits of geothermal heating film heating system, and the traditional heating method What is the difference? Ge Yun: The heating film is very simple, the main material is a polyester film, plus a polyethylene package, and cables, thermostats, four parts of the low-carbon heating system of Zhonghui electric film. The main heating principle depends on the ink inside the film. It is a kind of carbon element, plus dozens of rare metal components, which make up far-infrared heating function. There are two conversions of carbon: luminescence and heat. Zhonghui geothermal technology has transformed it into heat, with no energy loss. The thermal conversion rate has been detected by the national authoritative department, reaching 99.68%. However, the traditional plumbing in the boiler room pipeline will produce a lot of losses. The loss of air conditioners is also very large. When air conditioning is started in winter, the outside air is very cool. During the start-up process, the loss of electricity is very great. The energy consumption of this process is even larger than the figure we published. Other heating methods, such as ground-source heat pumps, have relatively low energy consumption, but experts are still debating whether they will cause damage to the underground. The main source of energy for our heating method is electricity, which is a kind of clean energy. It is very energy-saving and low-carbon during production, laying and use.

Moderator: Where are the specific advantages?

Ge Yun: Whether it is water saving, energy saving, land saving and material saving, Zhonghui Electric Heating Film low-carbon heating system is very consistent. For example, we save a lot of construction land compared to the traditional boiler house construction, and it also saves households. There are no heating pipes, no radiators, and they are completely underground, adding room space.

Another example is energy saving. After we spent 3-4 years in a demonstrative engineering community in Heilongjiang Province, local residents reported very good. The traditional heating cost in Harbin was up to 40 yuan per square meter, and the data in our residential area was 20 yuan per square meter. The lowest reaches 12 yuan / square meter. In terms of initial investment, for the development companies, the maximum investment will not exceed the current initial investment in boilers, even lower than the initial investment in traditional heating, and they are very energy-efficient during the investment and use.

With regard to water conservation, we are completely waterless and there will be no situation such as water burst. With the design of Zhonghui Geothermal, even if there is a breakdown in consumer decoration process, there will be no problem. The electric film will run as usual and there will be no possibility of leakage. It is completely waterproof and has very good safety.

The material is also very obvious, the electric heating film does not have any loss of steel, there is no pipeline, and there is no material for the construction of the boiler room. Moderator: Its ink is sandwiched in the middle of the resin film. It should be relatively thin. Your construction is laid inside the concrete cement mortar layer. How can the life and safety of the heating film be guaranteed? Ge Yun: This product of electrothermal film is very strange to many people in China, including development companies and industry leaders, but it was born very early. In the 1990s, it was in Europe, America, Germany, the United States, Canada, and other European countries. It was popular, but at the time it was mainly used as a shed film and wall film. The Chinese prefer a traditional concept, warming up from the bottom, so Zhonghui Geothermal introduced this technology to China 12 years ago and cooperated with the HIT team for the first time under the underground construction of the cement mortar layer after five years of research and development. Numerous tests have realized the deployment of electrothermal membranes underground, which is a technical problem that has not been solved by other peers. And we are also the first electric film company that dares to promise a 10-year warranty. Moderator: General Ge introduced such excellent products. How does Mr. Wang Kaixing, Director of Technical Service of China Olympics Garden Management Group comment? Wang Kai Xuan: I speak on behalf of the user on the feelings of the film in the electrical heating experience. The original heating methods are radiators, air conditioners, heat pumps, and underground coils. From the use of the process, the most effective method is to warm the floor, and the heating of the feet is hot and cool, which is in line with the characteristics of China's healthy health.

After I learned about Zhonghui geothermal, I felt two words and I regret it. One is that his home has just been renovated, before using air-conditioning, the wind blows directly, there is noise, and later made a underground coil, the price is high, it is also troublesome to use, change the boiler is also high cost, high maintenance, longest service life It is 12 years. Zhonghui geothermal products have certain advantages in terms of cost of use and so on. On the other hand, for developers, the advantages of speed are worth considering. It takes one month for conventional heating, and electric heating film can be solved in 15 days.

From the company's perspective, I also regret it. In our previous project, the municipal facilities did not follow up in a timely manner and could not solve the gas and heat problems. However, we must invest on schedule. What should I do? At that time, it was not known that Zhonghui geothermal products did not understand. Finally, coils and electric stoves were used. In fact, the life of the underground coils was a detriment. In addition, the cost of investment is very high. In the months that winter rushes to work, the cost of photovoltaics is several hundred thousand yuan. When the construction is completed, it is obvious that the ambient temperature is extremely low, and we have a headache.

This is a mistake we made in this industry. Well-known development companies have the responsibility to be responsible for low-carbon housing. However, as Mr. Hu said, the threshold of the heating industry is too low. How to raise this standard is an important issue.

The promotion of electric heating film should be a multi-pronged moderator: Several guests have unanimously affirmed the product concept and performance of Zhonghui Electric Film, and it can be seen that anyone who knows Zhonghui Electric Thermal Film Products will recognize it, but now it is a major challenge. How to promote such a good product?

Hu Andong: There are three ways to go for promotion. First, we now have a lot of affordable housing, and the government’s ability to promote is very strong. In this regard, we should follow such a principle: low-income people also need to enjoy green heating methods, and the protection of housing is very important. The Ministry of Housing and Urban-Rural Development has opened a procurement platform. There are many high-quality products, including Zhonghui Geothermal Products, which has also been included in the promotion catalogue of this platform, so that many consumers can accept such green and low-carbon heating methods.

Secondly, from an industry perspective, resources must be integrated and based on the “Twelfth Five Year Plan” of the Chinese construction industry, the “Twelfth Five Year Plan” of the real estate industry, and the “Twelfth Five Year Plan” of the Chinese building materials. The relationship is very close and forms a bond. As the heating industry, it must be closely coordinated with the upstream and downstream, such as the Chinese body, in the heating of the company to do more distinctive, but also very low-carbon environmental protection. Therefore, the procurement of channels must be open and move around.

Thirdly, the guidance of industry associations must be strengthened. The four major industries all have their own heating branch. Integration in this area also needs to be strengthened, including how to introduce some good new materials and move into the application stage as soon as possible. External and international exchanges and cooperation are also very important. The low-carbon concept is a worldwide concept. Zhonghui Geothermal has already begun to learn the way of green heating in the 1990s. It shows that the housing industry cannot focus on the materials of the house. The housing industry and heating are even more important. Docking is good.

After these three channels are opened, we must also cultivate the concept of green heating and low-carbon heating for consumers. With green products, people can have a green lifestyle. Why the fools camera promotion is very fast, because most consumers can not comprehend the high-tech things, so heating methods, but also simple, popular, and easier to move to millions of households, in this regard, Zhonghui electric film is done very good.

Liu Meixia: Not only the floor heating industry, but also the residential products, the retailers should consider, what kind of products should be provided for development companies, construction companies, decoration companies, and consumers and society? Therefore, when we are doing the affordable housing procurement platform, certification is a threshold. Based on the certification, how can we choose? First of all, we must have good performance and good quality. To ensure room service, each product adopts the concept of standardization, achieves scale through standardization, reduces production costs through scale, and reduces marketing costs and storefront costs through the informationization of our procurement platform. and many more. The second is that the price is good. We demand that all companies should have a promised price on the platform. This promised price cannot be higher than the market price. Third, to be installed, with the inherent requirements of industrial development, it is easy to install, the factory must be designed, easy to install, so that workers can easily implement the installation. Last but not least, to achieve low carbon, all heating targets are to achieve energy conservation and emission reduction, and cannot be changed. Overall, it is necessary to achieve an optimal performance-cost ratio. I believe that this may also be the hope of geothermal.

Wang Kai Xuan: Good things should be shared by everyone, heating film should be promoted from two aspects. First, as government authorities and industry associations, how can enterprises be given a moderate degree of policy? The government has support for enterprises, and companies are willing to pay the corresponding price innovation, establish advanced technology, experience products for advanced products, or experience communities. This is what the government should do.

Secondly, from the perspective of the company, originally wines are not afraid of a deep alley. Now it is no use. They must be launched to let everyone realize that you have such a good product. Without my products, you only regret that this can achieve our goal. Can not let the customer find the world can not find.

In addition, many companies are now doing their own corporate product standards, the Chinese Olympic Garden is also doing, green energy-saving buildings are also judged by stars, promoted within the system, we learn from each other, learn from each other, and promote each other, and these aspects, also Need to support the upstream and downstream.

Moderator: Everyone put forward many expectations for Zhonghui Geothermal, and made many suggestions. Ge always believes that the next step in the hot springs should do?

Ge Yun: I would like to thank Mr. Hu, Director Liu, and Mr. Wang for their expectations from different perspectives. During the difficult journey of geothermal heating, the beginning of electric heating and film heating is too new. The market is difficult to accept and landing is very problematic. Our difficulties are very great. Since 2008, the state has attached great importance to energy conservation and emission reduction, which is a great support for us. For promotion, we also have some experiences.

The first is policy support. In the past many years of development, the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Housing, and the Ministry of Urban and Rural Development have all given great support. However, after all, the new energy we use is electricity. We don't always consume electricity on electricity consumption. We can fully use the Valley price to allow development companies to support it. We must also strive for support in this regard. In addition, can we also give some support to development companies that use our products and meet the requirements of tomorrow's home?

The second is the trust relationship with partners. Our company needs to be creditworthy, of good quality, and of good prices. It must be good in all aspects. At present, there are some development companies that are most concerned about the cost of the initial investment. We hope that our development companies will increase their awareness of energy-saving buildings while paying attention to prices. We must first consider the type of low-carbon emission reduction products of electric heating and film.

Third, the popularity of consumer ideas. We will also encounter such problems in our cooperation. Development companies appreciate our products, but we have concerns and don’t know whether the owners will accept it. After the cooperation project has signed the contract, we even have to help companies promote our products. The owner explained the advancement. Consumer support is also an important encouragement for us to further develop more energy-efficient products.

The fourth point is the self-discipline of the company. Zhonghui Geothermal is a leading company in the electric heating industry, regardless of production R&D, installation and sales capabilities. The work we are doing is one of self-discipline, and the second is to lead the electric heating industry in self-discipline. Otherwise, it will not only hurt the industry, but also hurt the development of the company.

We feel that our responsibilities are very important. One is that we have a great responsibility to consumers. One is the development of national policies and the support of the industry. We have a long way to go. Zhonghui Geothermal is willing to contribute to the country. We are willing to contribute to co-cast tomorrow's low carbon home.