E-commerce platforms have gradually turned to AR and VR technologies as an important supplement to traditional graphic merchandise introductions, displaying merchandise more three-dimensionally and intuitively. Due to the characteristics of furniture, the cost of returning goods to consumers and the losses to businesses caused by online sales are very high. More and more home e-commerce companies also rely on AR and VR technologies.

VR is Virtual Reality (Virtual Reality), which uses computer simulation to generate a three-dimensional virtual world, providing users with visual and other sensory simulations, allowing users to feel as if they are in the environment, and can observe things in three-dimensional space instantly and without restrictions. . AR is Augmented Reality (augmented reality), which refers to the technology that allows the virtual world on the screen to be combined and interacted with the real world scene through the actuarial of the position and angle of the camera image and the combination of image analysis technology. The difference between AR and VR is that VR displays a completely virtual three-dimensional space, which is more suitable for providing a near-real product look and experience on the e-commerce platform; AR shows a combination of real scenes and virtual, which is more suitable Used to simulate the degree of coordination between the commodity and the existing furniture and style in the consumer's home.

Making Swedish meatballs in IKEA's VR kitchen

As early as April 2016, IKEA has partnered with game manufacturers to launch the "VR Kitchen" game on the Steam platform. After wearing VR glasses, consumers can “make” a Swedish meatball with IKEA cabinets and kitchenware in virtual reality, and can also set height and perspective to experience the difference between adults and children in kitchens furnished with IKEA products Feel, and confirm whether the door frame and countertop will bring danger to yourself or your family.

Amazon Showroom: Carrying goods by goods

Amazon officially launched Showroom in January 2019. This feature allows consumers to put 3D images of Amazon furniture sold in a virtual room to help consumers understand its true appearance. The wall color, carpet style and floor material of the room can be freely changed to show the matching effect of furniture sold by Amazon in different background environments. In addition to understanding the matching effect of furniture in different styles, the recommendation function on the right also plays a role in bringing goods. Clicking on a furniture in the room, the recommendation bar will filter out the same category of furniture in the Amazon mall to show to consumers. Consumers can use this function to replace the furniture in the room, and when they are satisfied, they can add the furniture of the entire room to the shopping cart with one click

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