Smart home and smart fingerprint lock are inextricably linked. Now it is generally accepted in the industry that smart fingerprint lock is the entrance of smart home and is also a core component of smart home security. According to Baidu Index, since the first year of home intelligence in 2014, the search index and attention index for smart home and smart fingerprint locks have been growing steadily for three consecutive years. The concept of intelligent life has gradually formed in people's hearts and smart fingerprint locks have been formed. The market potential has also been continuously released, and it is accompanied by the development of the smart home as a whole market, and it will be developed faster.

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There is no doubt that people in and outside the industry agree that smart home is the trend of the times. The smart fingerprint lock consumer market will continue to grow rapidly in the second half of 2017 and will usher in an outbreak period.

First, the door lock is just a market, smart fingerprint lock market will continue to develop rapidly

Door locks are the most important part of family safety and they are just needed products that every household needs. Smart fingerprint lock integrated the mechanical components, power sensing, optics, electricity, encryption algorithms and other fields. Under the premise of ensuring the security of the door lock, it has achieved a rapid leap in convenience, and users can no longer use the key as a single switch door. The certificate of the lock can be quickly unlocked by using fingerprints, passwords, cards, irises, ID cards, mobile phones, and other methods. Through the cloud security technology, real-time feedback on the status of locks and home security status, intelligent fingerprint lock, remote alarm, Visual intercom and other functions, this double breakthrough in security and convenience, so that smart fingerprint locks into the millions of households instead of traditional locks has become a consensus.

According to the latest industry research data from the Yiju Research Institute, more than 80% of the over 400 million urban households in China have the intention to upgrade their traditional door locks to smart fingerprint locks, and the smart fingerprint lock market is now taking 40% of the average annual market. The rapid growth rate, the average smart fingerprint lock sales per city up to 30 million yuan per year, the national market turnover is also expected to exceed 100 billion yuan.

The growing market for smart fingerprint locks has attracted competition from Internet entrepreneurs, traditional household appliance companies, traditional hardware companies, and venture capital. Just two decades ago, only dozens of smart fingerprint lock companies in the country were Thousands. It can be foreseen that the market cake will continue to grow in 2017, accompanied by increasingly fierce market competition.

Second, government policy traction and corporate operations to promote smart fingerprint lock market into rapid growth track

Since the Prime Minister proposed the concept of "Made in China 2025" and "Double Innovation," the government has been continuously promoting innovation to drive economic growth, encouraging state-owned and private enterprises to enter the smart technology field, and the government is actively leading the smart life, smart city and smart home. Development, for the smart home this part of the "righteousness" of the link naturally also got a more relaxed development environment and policy support.

At the same time, smart fingerprint lock enterprise collaborative smart home industry, has been committed to nurturing the audience's life concepts and lifestyle habits, coupled with the Internet and the Internet of things are in-depth development, Nanjing Wulian, Ali Xiaozhi, Oeruibo, Jingdong Microelectronics and other hardware systems The integrated platform, as well as the smart fingerprint lock itself, are constantly iteratively refined, and users are receiving more and more. It cannot be overlooked that giants in the fields of communications, home appliances and security have announced that docking smart door locks or launching smart fingerprint lock products will greatly boost the R&D strength of the entire smart fingerprint lock industry and speed up the docking of the smart fingerprint lock “All Things Internet”. pace.

For the intelligent fingerprint lock B2B market (hotel, apartment rental market), a group of founding teams of BAT large-scale Internet company genes have taken advantage of their own familiarity with the business operation model and have the resource integration capabilities that are difficult for ordinary companies to match. Spot the hotels, apartments and other rental housing markets that have reached 80 million units of market capacity. The B2B market with large demand, stable channels, and rapid growth has been dominated by smart fingerprint lock brands with Internet genes, while the B2C market (home smart fingerprint lock market) has a market volume far beyond the B2B market. It is still a promising blue ocean market, but nearly 1,000 intelligent fingerprint lock companies have already formed a considerable scale effect. Competition will become particularly fierce in 2017. Who can play marketing, improve sound channels, and win more markets? Shares, to seize more of the user's mind, who will be able to take the initiative in the B2C market and dominate.

It is worth noting that Camabio, the new arm of the smart fingerprint lock industry, quickly deployed its major cities across the country with its excellent product quality and marketing team with practical experience, and quickly emerged as the dark horse with strong strength in 2016. In one fell swoop among the first echelon of intelligent fingerprint lock B2C market.

Third, smart fingerprint lock products and services will be the key to the development of the brand

According to market feedback, users have higher requirements for the security and stability of smart fingerprint locks than smart fingerprint locks. At present, there are many intelligent fingerprint lock products on the market that are larger than the practical value, over-pursuing aesthetics (material plasticity) and sacrificing safety. This is not only an overdraft for the market reputation of smart fingerprint locks, but also an injury to the long-term development of the brand itself. Regardless of how the form of the lock changes, people's primary needs for security remain unchanged, and then is the pursuit of more convenient and intelligent.

Due to the special nature of smart fingerprint locks, once the door locks have problems, they can't be delayed like other products. The faster the better the door-to-door solution, the better the brand's service capabilities for smart fingerprint locks. The test is also an important weight to measure brand strength. Some smart fingerprint locks are used to quickly open up the market, using the Internet crowdfunding platform, online marketing, or the “heavy-line, light-line” development model to conduct seedling-inducing market-based harvesting. The late-stage services cannot follow-up, and will inevitably lead to brand development. Adverse consequences. Here, Camabio was once again appreciated to prioritize the offline channels, focusing on product sales and brand sales at the same time. It also planned the O2O market development strategy and entered the B2C market step by step.

In general, the smart fingerprint lock market in 2017 will occupy the right time and place in terms of market size, development environment, and technological breakthroughs. It will be the first year of explosive growth in the smart fingerprint lock market, and competition in the smart market will intensify. One year. For intelligent fingerprint lock brands, the three “reins” of marketing, products and services cannot be relaxed, and even the development speed of offline channels will play a crucial role in the competitiveness of the brand.

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