B2B, B2C, C2C, perhaps many people still do not understand the concrete meanings of them, but today, when the network becomes a necessity, if any person (or company) dares to say that there is no “e-commerce”, then he can easily follow OUT. (Being out of order)
According to statistics, the number of SME users who use third-party e-commerce platforms in China has exceeded 1.5 million. It is only three years from 2007 to 2010. The online retail sales of various products in China have rapidly risen from 50 billion to 527 billion yuan. . From a series of dazzling numbers, it is not difficult to get a glimpse of the infinite potential and enormous attraction of e-commerce. Under this tide of commerce, the security industry is inevitably trapped, especially in today’s increasingly fierce competition in the security industry. E-commerce is also a tool for rushing to the Blue Ocean because of its characteristics of having few commercial links, wide customer coverage, fast delivery, and low prices.
However, as an important force in the security industry, safes (cabinet) companies are slightly embarrassed on the road to e-commerce, compared to the 2010 domestic security products online retail sales of 1 billion yuan, 30 million yuan online The transaction volume is somewhat out of proportion to its position in the security industry.
In view of this situation, on April 9, 2011, the China Security and Protection Products Industry Association, in line with the purpose of serving enterprises in the industry, convened the giants of the industry to hold a seminar on e-commerce development in the safe (cabinet) industry in Ningbo. The semi-finished Chinese safe (cabinet) franchise network will eventually be finalized in the near future. This means that the safe e-commerce new journey of the safe (cabinet) is finally on its way!
In recent years, with the continuous improvement of people’s living standards and people’s increasing awareness of insurance, the safe (cabinet) market has been steadily rising. In 2011, even if it was affected by the rise in raw material prices and the real estate market downturn. However, it is still difficult to prevent the market from expanding further.
At present, there are more than 1,000 safe (cabinet) manufacturers in China, mainly in Zhejiang, Guangdong, Hebei, Henan, and Shanghai. Among them, Yongfa, Jiebao King, Aipu, Dibao, Almighty, Fujia, Tiger, Willens, Depot, Tiger and other safes (cabinet) and other major manufacturing companies accounted for most of the market share. . The annual output value of safes (cabinets) is approximately RMB 5 billion, and domestic sales are approximately RMB 3 billion.
From the perspective of sales of safes (cabinets), the vast majority of companies’ products have passed through department stores, building materials supermarkets, furniture stores, national chain stores, office supermarkets, and special (straight) camps for a long time. Stores and other channels for sales, the benefits of this sales approach is to achieve a zero distance with the end consumer, the product can be intuitively displayed in front of consumers, the effect is naturally good. However, high entry fees and rising pressures on labor, logistics, and funding have caused companies to increase their sales costs. This has forced most companies to gradually abandon this traditional sales method.
In view of this, since 2005, major safe (cabinet) manufacturers have begun to pay attention to the construction of their respective direct (specialized) store networks. There are mainly two methods to be adopted. One is to open stores in the local area; the other is to adopt The agency system or dealer system means that the agents or distributors pay first to buy out some products at a preferential price, and then sell them at a uniform market price. It is not difficult to see that the profits derived from the second method mainly come from the product price difference, and the pressure on the agents or distributors in this way is very high, which also directly causes the distributors to purchase the product. Small, operating product model incomplete situation. Although there are a lot of problems, at any rate, selling through local sales networks has replaced traditional methods and has become the mainstream sales method for various safe (cabinet) companies.
When it comes to e-commerce, it is almost synchronized with the nationwide direct sales network of safe (cabinet) enterprises. In 2002, the "Asian Business Online" website already started selling safes (cabinet) products. year. Although the time is not short, but e-commerce and safes (cabinet) do not seem to have sparked a dazzling spark. So far, the number of websites selling safes (cabinet) is only 11, although the category of products sold online includes domestic 90% of the production companies' products, but the online sales from 2010 is about 30 million yuan, which accounts for 1% of the annual sales of domestic safes (cabinet). It is not difficult to see that selling products through e-commerce websites is still only It can be said that it is a rising sales method. Of course, although the total sales volume can not be said to be large at present, such sales methods with low sales cost and large sales space are gradually receiving the attention of enterprises. The company is also actively changing its thinking, adapting to new sales models, and actively exploring electronic development. Business.

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