Bo Rui new materials: Broad and deep and enterprising

Abstract Editor's note: A good company is prosperous because of culture, not because of prosperity and culture. The sage is repairing, the laity is planting fruit, and the enterprise is the same. Henan Bo Rui New Material Co., Ltd. is a high-tech enterprise specializing in the production of diamond micropowder. "Big spirit, forge ahead" is Bo...
Editor's Note: A good company is prosperous because of culture, not because of prosperity and culture. The sage is repairing, the laity is planting fruit, and the enterprise is the same. Henan Bo Rui New Material Co., Ltd. is a high-tech enterprise specializing in the production of diamond micropowder. "Big spirit, forge ahead" is the core of the corporate culture that Bo Rui is proud of. Li Bin, Chairman of the Board of Directors of Bo Rui, explained to the reporter of China Superhard Materials Network: “Bo” is a kind of mind, which represents Bo Rui’s pursuit and exploration of advanced technology, advanced management concepts and advanced talents. And "sharp" is an attitude, which means that the company has a positive and clear goal and will not stop in front of the results. Will continue to pursue progress and innovation, never ending.
Bo Rui New Materials Co., Ltd. New Factory Building

In October 2013, Borui Company was admitted to the Zhengzhou High-tech Economic Development Zone, and built a modern office building, a dust-free workshop and a production line consisting of advanced technology and equipment. The production scale has been expanded several times. The production capacity and quality of diamond micropowder have also expanded accordingly. What is even more praiseworthy is that the quality of the products of the vPro has been kept at a high standard. The stable product quality is highly recognized by the customers in the industry.
In the development of more than 20 years, Borui has consistently adhered to the essence of corporate culture expression. The products have won high praise from customers with excellent quality, superior performance, reasonable price and careful service.
Persistence, is the quality Chairman Li Bin said in an interview: "The company has always adhered to the high-end product line since its establishment, and insisted on using the diamond produced by Zhongnan Diamond Co., Ltd. for diamond micro-powder processing, and has long maintained its market. Trust. This is the brand effect brought about by long-term persistence!"
In addition, on the existing basis, the company has implemented differentiated development, segmented customer needs, produced personalized products, and truly “customized” services for customers' needs, and long-term good communication with customers. Cooperation has formed a virtuous circle, which is more conducive to Bo Rui's targeted research and development of new products.
Modern and tidy production workshop

Chairman Li Bin also told reporters: "In diamond micropowder products, it is difficult to say that there will be the best products, but there must be products that are most suitable for customers and the most stable quality. The concept of vPro is to truly customize services for customers. Keep the quality of diamond micropowder products stable and consistent.
Labor shortage, we do not panic , the company has more than 40 employees, including 25 undergraduate degrees, quality inspection, production, warehouse management, sales are college students, so that the company has formed a learning, innovative work team. It has played a role as a speed increaser for the healthy development of enterprises.
Undoubtedly, talent determines the future development of the company. But more importantly, companies must create a good environment for talents, and let these employees have a sincere desire to integrate into the company and be willing to develop together with the company.
Chairman Li Bin said with deep feeling: "The diamond micro-powder industry has a demand for high-tech, but after all, the technical threshold of this industry is not very high. Many times of technological innovation comes from the front line of production, it is necessary The employees who are in the front line of production can use their brains to create them."
Subsequently, Chairman Li Bin proudly said: "You can visit our production workshop. The transformation of almost every machine and the improvement of almost every production process have the innovation of our employees. These countless details. Innovation is the biggest treasure of our vPro."

However, Chairman Li Bin also frankly said: "It is not easy to do this step. To enable employees to continuously and technologically innovate, first of all, your company and your company must have a sense of integration. In order to retain Talents and talents are cultivated. Borui has built a technology innovation reward mechanism, so that every reasonable and effective innovation can be rewarded by the company. In addition, the company also covers the wireless Internet network (wifi) in the staff quarters, regularly organized. Employees watch the latest movie blockbusters. Improve the enthusiasm of employees and reduce the sense of cages of employees. Only by doing these humanized management and letting employees work and rest can they let employees work wholeheartedly in the production process and truly create more Great value.
In addition, the company will also build a diamond micro-powder technology research and development center, introduce talents, cultivate talents and reserve technology, and enhance the company's competitiveness and sustainable development capabilities. The other side also wants to take the opportunity to actively seek cutting-edge talents in the diamond micro-powder industry. To conduct extensive technical exchanges and cooperation.
Brand promotion, using the power of the network to talk about the future development trend of the diamond micropowder industry, Chairman Li Bin said with confidence: "The overall situation in 2014 will be better than 2013, and the application range and application fields of diamond micropowder products are Gradually expanding, especially diamond wire saws, the national industry support is very strong, in 2014, the diamond micro-powder industry will be an overall upward trend."
However, there will be competition in the market. In the face of increasingly competitive market, Chairman Li Bin said: “The high-end and stable product quality is the best brand for us to participate in the market competition, but the wine is also afraid of the alley. In order to better promote the brand and expand overseas markets, Borui will actively participate in high-quality exhibitions at home and abroad, in order to better promote the brand and expand overseas markets. But more importantly, vPro will further use the Internet for global branding."
At the moment, the Internet is developing rapidly, and all walks of life around the world have undergone profound changes around the Internet. Any enterprise has only one choice before the Internet tide - "You can only wait for death without active embrace." Therefore, the company is preparing to carry out drastic reform and optimization of the company's website, and strives to apply the network and digitalization to all aspects of the company's production and promotion. In addition to maintaining a long-term strategic partnership with China Superhard Materials Network, vPro will also activate the “China Metallographic Consumables Network” website, and strive to make a significant progress in the development of the Internet in 2014.

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