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Mo Xia Industrial Mo Yanming: Doing specialization and doing strong domestic sales
The international furniture (Dongguan) exhibition, the general manager of Zhejiang Moxia Furniture Co., Ltd., known as the “Important Engine of Houjie Economyâ€, kicked off today (September 5th). The exhibition is the fourth largest furniture exhibition in the world. The exhibition is the 26th, with an exhibition area of ​​270,000 square meters and 936 exhibiting companies. This year's furniture exhibition, what new highlights will attract the attention of many inside and outside the industry? Send a joint report group from Beijing, Shanghai and Guangdong to report on the exhibition in all directions! [Time] September 5, 2011 [Location] Dongguan Houjie Business Center [Guest] Mo Huiming, General Manager of Zhejiang Moxia Industrial Co., Ltd. [Reporter]: First of all, I am very grateful to Mo for accepting our interview. What kind of new products does Dongguan bring to us? [Mo Huiming]: This time we didn't have a new series. We just made some improvements to the original series, and some new styles were made. Basically, all the showrooms are new. As a company in Jiangnan, we have done a relatively slender one. This time we made a big improvement to it. All the things, including its material, are relatively thicker, which is equivalent to the re-creation of our original "Ink" series. Integration, including its style, has been quite modified. [Reporter]: What do you think are different in this Dongguan exhibition? [Mo Huiming]: In terms of products, in general, the category of each exhibition is quite comprehensive. However, compared with the past, this time there seems to be more and more solid wood enterprises, which is a big trend in itself. There is not much difference between the first half of the year. As far as the whole industry is concerned, it is not the main goal of pushing new series. Now many companies, especially big ones, basically put a lot of energy on the old products, improving them, and deepening them. The planning work has been done a little more. [Reporter]: How many years have we been in the furniture industry? [Mo Huiming]: Doing domestic is started in 2006. [Reporter]: Have you been doing export before? [Mo Huiming]: Be a hotel, do office. [Reporter]: What is the sales strategy of the entire product now? [Mo Huiming]: Mo Xia has basically all been transformed, and it has been transferred to domestic sales. The hotel and office have basically stopped. The export is basically not done because it has a bearing on the positioning of our entire enterprise. of. Our company is not particularly large, but relatively speaking there are a number of relatively good workers, so the main product series are mainly solid wood, this situation can only be done domestically, because foreign countries, solid wood is not good. Exports are now either European or mostly plated. [Reporter]: Is this also related to the idea that foreigners think that wood is more expensive than wood? [Mo Huiming]: More or less related. [Reporter]: At present, Mo Xi has been wide from the previous one to the present. Because this year is also 2011, the first year of the next decade of the 21st century, what kind of planning will we have in our corporate strategy? [Mo Huiming]: Basically, this is a few pieces. First of all, on the product, we may have a new series next year. It must be solid wood, but it is higher than all the series now. It should be There will be some European styles. However, we will basically stabilize in a big pattern of no more than four series. There are some simple things. We try to do some outsourcing or cooperate with more companies, including beds, without expanding production capacity. Pads and so on, will do the same. The overall strategy, because we now use the current hardware conditions, the output value will not be particularly high, it is impossible to exaggerate like ten billion, because solid wood furniture is difficult to achieve this level. So in general, things will be more refined in the future, and the added value will be higher. [Reporter]: How many stores does Mo Xia currently have? [Mo Huiming]: Basically, there are shops in the capital city, almost 200 stores. [Reporter]: Will there be plans for expansion next? [Mo Huiming]: Because I have three companies in my hand, there are still many places to expand. Every year, I will basically keep expanding at 50 stores. [Reporter]: Ok, thank you very much for accepting our visit.