How to achieve sustainable development in the paint industry

How to achieve sustainable development in the paint industry

Corporate sustainable development refers to the process in which companies pursue not only the current economic benefits, but also how to maintain the continuation and improvement of their profitability, and how to ensure that the company can grow in a relatively long period of time. Not bad.

In fact, in the coatings industry, AkzoNobel, PPG, Henkel, BASF and other international chemical giants have long incorporated "sustainable corporate development" into the company's strategic development and achieved a healthy and rapid development through the implementation of the "sustainable development" strategy. development of.

PPG stated in its Sustainability Report released in May 2013 that by 2020, 30% of PPG’s sales will come from sustainable products; Henkel Germany stated in its 2011 sustainable development strategy that by 2030, Han The high-level will create 3 times the current value through the sustainable development strategy. From this we can see that the company's sustainable development strategy has become an important guiding ideology and a necessary way for many giant paint companies to maintain healthy and sustainable development.

In addition, the "Twelfth Five-Year Plan" of China's paint industry also pointed out the development direction of the paint industry: first, clean production, second, circular economy, third, environmental protection, and fourth, energy conservation and emission reduction. The ultimate goal of the four major development directions of the paint industry pointed out in the plan is to achieve sustainable socio-economic development.

However, "on paper" can only blind people. In the face of the current mixed status of the industry and the mixed development of the industry, the author had to sigh of "ideal is full, reality is very edgy." Since the author entered the first half of the year, there have been numerous incidents such as fraud, sales, and brand names, as well as the “market rectification” news section devoted to this newspaper. Regardless of whether it is counterfeiting, counterfeiting, or conceptual hype, these practices, without exception, are short-term approaches that are not considered, and they are ideologically rejecting the company’s practice of sustainable development.

Therefore, it is particularly important to take rough. Coating companies should actively absorb the advanced guiding ideology of foreign capital giants, strengthen the company's sustainable development concept, and transform the sense of responsibility, crisis, and the sense of urgency to achieve a sound and rapid development of the enterprise into action, change the mode of economic growth, and improve product quality. Ultimately achieve sustainable economic and social development.

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