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According to reports, the overall LED sector has changed in the near future, and the industry is full of confidence in the LED lighting market this year. The external factor is that the recent customs data reflects that the LED off-season in the fourth quarter of 2013 is not weak, Taiwanese manufacturers' shipment data exceeds expectations, and the US market has completely banned the production and import of incandescent lamps since this year; endogenous power is, the price has been with incandescent lamps. Close, the price of the price has slowed down, and large-scale shipments of companies in the industry.
According to the report quoted by analyst Wang Fei, the LED epitaxial index and LED packaging index show that since November 2013, both indexes have rebounded, and the epitaxial index has been attacked from the previous 1850 points to 2569.8. Point, the package index rose from 3800 points to 4324.1 points, which is close to the first quarter of 2013, indicating that the entire LED industry is extremely active.
In the Chinese market, not only emerging LED manufacturers are actively deploying the LED light source market, but traditional lighting manufacturers with brand and pipeline advantages are also actively adopting a two-pronged approach to expanding the LED lighting business in the form of online and physical stores. The government is also working hard to subsidize policies. Active role to promote the development of the LED industry, while at the same time to resolve the overcapacity caused by excessive subsidies of upstream equipment and corporate closures, it is expected that China's LED lighting products will increase by 86% this year.
Ideas determine the way out
Perhaps it is mainly related to the policy support given by the state. Many LED lighting companies have taken a fancy to state subsidies from the beginning, so LED lighting companies have been established continuously, and even reached more than 10,000 in just a few years. However, the bigger the cake, the more people want to eat the cake, so with the further deterioration of the economic crisis, the development of the popularity of civilian LED lighting lags behind, and at the same time, because of the intensification of vicious competition, many LED lighting companies are in the funds. In terms of chain, there are bomb attacks in the market, and hidden crises are exposed, so the tide of closure will come.
The so-called way of thinking determines the way out, perhaps because of the impureness of the engine, the USP that did not really form its own brand, not good at marketing planning, many LED lighting companies have encountered unprecedented Waterloo, but also greatly affected The reputation of the entire LED lighting industry.
Therefore, at present, for LED lighting companies, the more important task is to hurry and leap, change business ideas, re-recognize LED lighting from consciousness and attitude, and stop using the policies given by the state as a means of collecting money. LED lighting, this feather feather is held in the hands of the arrow, otherwise it will really let the enterprise enter a bad development state more quickly, it is already unfortunate for the unfortunate!
From the perspective of development, the development prospects of LED lighting companies are actually quite large. We can foresee both technical and economic aspects. However, it is critical that LED lighting companies must find this way out. Use the brand's ideas to re-operate the enterprise. Only in this way can the company go steady and go far.
Do the first thing to do
Some people in the industry have analyzed that LED lighting needs to have a bigger market to minimize the price. However, at present, it is still difficult. It seems that no one wants to be the price butcher like Galanz.
In a way, there is always a price for everything. Just like the drum washing machine, from the material used to the finished product, even if you are a sophisticated accounting expert, you can hardly believe that its price can be 999 yuan, so when Galanz stood out, the Galanz brand washing machine would Selling 999 yuan, it suddenly triggered the mouth of the industry, and finally Galanz had to stand up and clarify that this is the price after the subsidy to the countryside, the actual price is still 1,200 yuan.
It can be seen that the price of the washing machine cannot fall to the price of cabbage. The price of the car cannot fall to the price of the chopsticks. Everything has its actual price. Therefore, when someone says that the price of the car is sold to the price of the cabbage, the moisture estimate of the word. It is as yellow as the Yellow River!
Therefore, for LED lighting companies, the price of using it for civilian use must not be reduced? So, how is the policy given by the state used? This point is estimated that LED lighting business owners are more clear than us! However, I believe that for the industry analysts know that the price of LED lighting can still be reduced, but everyone is not willing to do so, afraid to do it, "I am sorry everyone." In fact, according to the author's recent understanding of the market, the current wholesale price of 3W LED bulbs is around 11 yuan, similar to the wholesale price of some big brands of energy-saving lamps, and even some wholesale prices of energy-saving lamps High, it can be seen that the price of LED lighting used in civilian use can still be reduced. Why not dare to be the first one? Galanz is a well-known price butcher in the home appliance industry, but after it pulled the price of the microwave oven to the lowest in the world, it seems that it has not died. It has become the best selling brand in the microwave oven!
Use the power of the channel
Maybe LED lighting companies think that your price is not the lowest, so you will compete with you at a lower price. At this time, it seems that you have lost the advantage of competing with others. In fact, don't worry, you should be good at this time. The power of good channels.
As for the power of the channel, in fact, we can see from this year's "NVC storm" that the channel is still out of date. Therefore, when we initially establish the image of the price butcher, we have to start raising the banner of the channel competition. Of course, we can't blindly compete for channels. After all, we may have focused more on engineering channels. At this time, our products are for civilian use, and the direction of channel expansion has to be transformed into wholesale channels. However, we must first stabilize the engineering channels, which is the foundation of our development. At the same time, using the advantages of engineering channels, while using the power of the brand to start looking for wholesale channels. However, the relevant policies of wholesale channels can learn and refer to the channel policies of peer energy-saving lighting enterprises, and can no longer use the policy of engineering channels, “going to the countrysideâ€.
Of course, our product development can no longer stay in the lighting of engineering lamps such as spotlights, ceiling lamps, searchlights, etc., but also to develop children's lamps, table lamps, low-wattage bulbs, and so on. In fact, in terms of these civilian lamps, it is very simple for LED lighting companies. After all, LED is a light source. As long as the lighting source for civilian use is changed to LED lighting, is it solved?
Therefore, for us, what is more important is that in the development of the civilian market, we must determine the products according to the market sales of wholesale channels, instead of taking it for granted, so that our channel strength can be consolidated, stable, and can adapt to the market faster, wholesale. Channel dealers can rely more on us, and the stamina for development will be more sufficient.
Market segmentation with talent
Maybe some LED lighting companies have already established some relatively high-quality wholesale channels before us. In fact, we don't have to panic or fear at this time. We can use our brand and our price butcher's title to cooperate with their wholesale distributors. Even if the business is not successful, Renyi is there. Maybe one day, if people figure out, they will cooperate with us?
In fact, this idea is still possible! Because the price of LED lighting companies that previously cooperated with high-quality wholesale channels will not be very low, in the case of the same quality, and your price and brand awareness are superior to each Other.
For wholesale distributors who are “making money is the last wordâ€, it is not a bad thing to try to operate one more brand. It may also help to expand more markets and develop its distribution channels to some extent. !
At this time, we have to calm down more and more. After we have cooperated with the more naïve wholesale channels, in order to better understand the market and serve our customers, we also set up our model market. It is also necessary to send relevant business personnel to assist the wholesale channel to expand the market. The deeper meaning is to carry out brand education and product education for distributors from a professional perspective, which is of great benefit to our subsequent development. Because according to the information I currently have, there are very few LED lighting companies that will send relevant business personnel to assist wholesale channels to expand the market. Even if they send out, they don’t know much about LED lighting technology and products. Achieving education for distributors is actually a terrible situation.
It can be seen that if you establish a model market model and send business personnel to help expand the market, in fact, to some extent, it is a market segmentation for competitors. This is also an integral part of brand marketing planning, and it is worthy of reference.
Establish a brand to form a butterfly effect
“A butterfly in the tropical rainforest of the Amazon River in South America, occasionally inciting a few wings, can cause a tornado in Texas in two weeks.†The beautiful butterfly effect actually raises prices in LED lighting companies. The butcher started, and this is the first step for a brand to start.
Of course, we can't do anything without brand awareness. In fact, we generally believe that the brand has three degrees: popularity, reputation and loyalty. Therefore, when our popularity begins to increase, our brand reputation and loyalty will also be synchronized, and it will take more manpower, material resources and time.
The so-called Rome is not built in one day, the brand is the same, it takes time. Therefore, once we go from the engineering channel to the wholesale channel, our LED lighting business owners will be more determined and committed to the brand for a hundred years. Persistence is victory. It is still possible that the world is “the king is leftâ€.
Therefore, after the establishment of the model market, we have to continue to spread the butterfly effect of our brand in the national market one step at a time. Why can't we get it in one step? Because our funds are limited, it is not so easy to do the national market now, and the competition is too fierce. We can see from the competition of engineering channels that the competition of wholesale channels is even more important.
However, we can start by building a good marketing team, through the good market mechanism and corporate environment, to create conditions for the marketing team, because only in this way, we can expand faster and faster in the national market.
The expectation that LED lighting is currently entering the homes may not be ideal. Perhaps the main reason is that the price of LED lighting is generally high. However, if a company dares to raise the banner of the price butcher, it is willing to be the first. I think the chances of success are still very big. After all, the Chinese market has become the second largest market in the world, and it is the largest market in terms of population. In the current situation of the A-share market is uncertain, it is not necessarily the best to seek listing. You can try to do the wholesale channel market and broaden the road of civil LED lighting. If you don’t act immediately, don’t you feel sorry? ? 
Where is the LED lighting company's capital chain nervous?
Summary As we all know, since 2013 all around us often heard of LED lighting business failures, the boss on foot news, and these closures and foot of a very important reason is funding strand breaks, and we have also heard Many LED lighting companies are in the ranks...
As we all know, since 2013, we have heard news about LED lighting companies closing down and bosses running around us. One of the most important reasons for these bankruptcies and road runs is the break of the capital chain. At the same time, we have heard that there are no Less LED lighting companies are listed in the queue, is it only the listing to solve the funding problem? Why don't you go to the market to get money from the market? Where is the way out for LED lighting companies?