Storefront refers to the image of a specialty store, and more and more operators are beginning to pay attention to the design of the store. The main goal of the store design is to attract all types of past customers to stop and watch them carefully to attract them to the store. Therefore, the storefront of the specialty store should be novel and unique, with a unique style and fresh and elegant.
Dye is an organic substance that enables the coloring of fibers and other materials. Dye a wide range, according to the source can be divided into natural dyes (such as plant dyes, animal dyes and mineral dyes, etc.) and synthetic dyes (or artificial dyes). According to the molecular structure can be divided into azo dyes, anthraquinone dyes, phthalocyanine dyes, aromatic methane dyes, nitro dyes and so on. According to the application method is divided into acid dyes, alkaline dyes, sulfur dyes, reactive dyes, disperse dyes, direct dyes and so on. Dye has a color, but the color of the material is not necessarily a dye. Dyes must have chromophores and help chromophores. The dye in the ink should also have a water-soluble group such as a sulfonic acid group.
Natural dyes are dyes obtained from animals, plants and minerals. According to the source can be divided into: â‘ plant dyes, from some plants roots, stems, leaves and fruits extracted from the dye, such as extracted from indigo indigo (blue), extracted from turmeric curcumin (yellow (Dinar), etc.); (d) dyes, extracts from the animal's body, such as carmine extracted from the cochineal, etc .; (d) mineral dyes, dyes extracted from the colored non-ferrous minerals of minerals , Such as chrome yellow, ultramarine, manganese brown and so on. Because of the natural dyes and artificial dyes compared to the existence of many shortcomings, such as incomplete chromatography, application inconvenience, poor fastness, in addition to a few still use, the majority was eliminated.
Synthetic dyes, also known as "artificial dyes". Mainly by the coal tar (or oil processing) fractionation products (such as benzene, naphthalene, anthracene, carbazole, etc.) by chemical processing, sometimes called coal tar dyes. As the first few kinds of synthetic dyes made of aniline as raw materials, it is also known as "aniline dye." Compared with natural dyes, synthetic dyes and more types, chromatography complete, most colorful, washable and durable, and can be mass production. So the current so-called dye almost all refers to synthetic dyes. The dyeing products are one of the common forensic materials.
Pigment is a colored, black, white or fluorescent particulate organic or inorganic solid. In water, oil or other application medium does not dissolve, but can be evenly dispersed, and in the entire dispersion process from the physical and chemical effects of the media, still retain its unique crystal or particle structure. According to the chemical composition of inorganic pigments and organic pigments; according to the color is divided into white, red, yellow, black and other pigments; according to the source is divided into natural and synthetic pigments, natural pigments are mineral (inorganic) such as He Shi, cinnabar, , Realgar, etc., there are animal and plant (organic) such as rattan, cochineal red, synthetic pigments are also inorganic and organic two categories; according to the use of coloring pigments, physical pigments and functional pigments. Coloring pigments are inorganic and organic pigments that impart various colors to the application medium. The pigment is a pigment that does not have a hue force and no hiding power. It is mainly used to reduce product cost and improve the performance of paint, plastic, rubber and other products. Called the filler. Now has been processed into ultra-fine grain of natural products and synthetic products, due to the synthesis of impurities in the small, fine particles and according to the need for artificial synthesis and a variety of surface modification, it can be used to reduce the hiding power of the pigment (Such as titanium dioxide) and improve product performance, and now it is called physical (incremental) pigments more appropriate, most of the main varieties of natural pigments are processed natural minerals such as natural calcium carbonate, barite powder, talc Such as precipitated calcium carbonate, precipitated barium sulfate, synthetic silica, etc .; functional pigments are pigments that give products specific functions, And change the color of the temperature paint, with poisonous biological function of the antifouling pigments, in the dark glowing luminous pigments, to prevent corrosion of rust-proof paint, pearl luster pearlescent pigments and so on.
Paint in paint, printing, rubber, plastics, paper, fiber, ceramics and other industries widely used, the product can be decorative, opaque, durable or special features.
Storefront refers to the image of a specialty store, and more and more operators are beginning to pay attention to the design of the store. The main goal of the store design is to attract all types of past customers to stop and watch them carefully to attract them to the store. Therefore, the storefront of the specialty store should be novel and unique, with a unique style and fresh and elegant.
1. Storefront and trademark
The image of a specialty store is closely related to the name and trademark. In recent years, many people have fallen into a misunderstanding when choosing a store name, unilaterally pursuing a new hall and fashion, while ignoring the intrinsic connection between the store name and the store itself, giving people a sense of non-deformity, such as "big brother", "rich", "gentleman" The name "big money", such as the window of a noble restaurant, even "home-cooked food", makes people feel lost.
The name of the store should be distinctive, but it should not be too far away from the title. The name of the store allows the customer to know what the goods you are operating. In other words, the name of the food store should be like a food store, and the name of the clothing store should be like a clothing store. A good store name should have three characteristics: one is easy to pronounce and easy to remember; the other is to highlight the business nature of the store; the third is to make a deep impression.
With a good store name, you also need to design the corresponding trademark. The name of the store is a kind of textual expression. The trademark is a kind of graphic description, and the latter is more likely to make a deep impression. Trademarks must strive for simplicity and beauty. There is a Margori store specializing in women's socks, using the British flag pattern as a trademark, and a huge British flag hanging in the store, also printed on all the wrapping paper, which is particularly eye-catching. Good sales results.
2. Signboards and signs
In addition to the store name factor, the signboard quality should also consider the choice and integrity of the font. When we walked to the streets, we often saw some good store names, but they used the twisted fonts to be embedded in the signboards in front of the door. The typos and traditional characters were not uncommon, and even some hard-working words were used.
The signboards of specialty stores should avoid words that are not commonly used. The purpose of the signboard is to make people understand clearly, so it is only a resentment to the customer. For example, it is not necessary for a national product store to take a foreign store name.
In recent years, the logo has been increasingly adopted by specialty stores, and has moved from the plane to the three-dimensional, from static to dynamic, and activities in front of the store, attracting pedestrians. For example, in many fast food restaurants in the United States, in order to emphasize the personality of the store, large figures or animal statues are set at the entrance, accompanied by relaxed and enjoyable advertising music, which is loved by customers. The T-tea and seaweed in Shinagawa, Japan, are the same. In the store, a doll about one meter high is set up. The shape is exactly the same as that of the owner. It is just a comic-style exaggeration. It is in front of the store and acquainted with passers-by. Say hello, the effect is quite good.
3. Window
The window is the "eye" of the store. Whether the face of the store is charming or not, this "eye" plays a decisive role. The window is an artistic expression and an important means of attracting customers. Walking in the commercial street of any commercial capital, there are countless people watching and appreciating in front of the window. They are crowded and talking, like enjoying a famous painting. On the Champs Elysées in Paris, admire the window of each specialty store, or a very popular tourist project!
Therefore, the store must not have a window, and you should not underestimate the layout and display of the window. It turns out that it is extremely stupid for some specialty stores to rent a window to an individual.
There are three principles to follow in the design of the store window: one is to attract customers with ingenious design, avoid flattening, and strive for dynamic and cultural and artistic colors. Second, it can make customers feel intimate and natural through some living scenes, and then resonate; We are striving to impress our customers. Through the ingenious display of the shop windows operated by the store, the customers are impressed and printed in their minds. Of course, the store design is a systematic project, including the design of store signs, intersection signs, window, awnings, gates, lighting, wall materials and colors. All aspects must be coordinated and unified to achieve the overall style. Http://
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn
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