The continuous breakthrough and innovative development of the sanitary industry will inevitably lead to the ever-increasing competition. Sanitary companies compete in the market. It is the most basic marketing method to shape the brand effect, and it is also the most invested part of the company's capital. In recent years, the advertising marketing of home building materials companies has also become increasingly intensified. Many companies have also taken advertising marketing strategies. In the eyes of consumers, product advertising has become the biggest way to understand the company.

With the constant progress of the industry, the competitiveness of the market has also been continuously enhanced and strengthened. The marketing of building materials has seen rapid development, ranging from crazy advertising marketing to seemingly fabulous celebrity endorsement marketing to full-scale development of experiential marketing, etc. All of them use their trend of expression to attract consumers, and companies have also gained the sales they deserve.

Celebrity endorsements rush to celebrity endorsements, in the home building materials industry can be said to be the absolute trend of marketing methods, bathroom companies use stars to do brand endorsement phenomenon is also more common. Although celebrity endorsements are quite expensive, home and building materials companies are still keen on this. The reason is that celebrity endorsements can indeed push a wave of waves at the consumer level.

On November 15th, China's sanitary industry giant “Zhongyu Building Material Group” officially signed an agreement in Beijing Diaoyutai Museum with the famous Olympic athlete Wu Jingwang and the famous athlete Guo Jingjing, who is known as the Chinese diving queen. Zhongyu Sanitary brand strategy started.

On August 28th, 2009, Mr. Chen Daoming, a movie and television superstar, and Eurasia Group successfully signed a contract at Beijing Kunlun Hotel, officially becoming the spokesman of the group's Ou Yida household brand. According to the person in charge of the Eurasian Group, signing Chen Daoming as an image spokesperson not only values ​​his strong influence in the film and television industry, but also values ​​his mature temperament and outstanding achievements, and can fully interpret the connotation of “Eurasia Home”: his elegance and elegance. Noble, consistent with the high-end image of Eurasia home chain stores.

During the third session of the Shanghai Stairs Export Association, the domestic celebrity film star Yan Dawei attended the “Valentia” staircase brand image endorsement activity, which caused a large sensation in the entire staircase, and the audience saw the Valencia Venue It was unobstructed and the atmosphere of the scene was warm, attracting the attention of many visitors. Later, at the press conference of the Shanghai Everbright Hotel, dealers and fans rushed to the venue.

Hengjie Sanitary Ware stationed in CCTV, inviting Pu Cunhao as spokesperson. Huida Sanitary signed a high-profile contract with Sun Hao and successfully created a star brand. Deng Hao endorsements Jiumu Sanitary Ware, Kelly Chen endorsement TOTO, Chen Daoming endorsement with natural flooring, Jiang Wenli endorsed the European cabinet. Many home companies have succeeded in taking advantage of celebrity endorsements, and the scenes of home building materials brands holding hands of popular stars have continued to be staged.

Advertising marketing gave birth to corporate brand skills. In 2010, CCTV's golden advertising period tender reached a record high, with revenue exceeding RMB 10 billion, an increase of 18.47%. The home building materials industry has become the “dark horse” of CCTV bidding. Among them, the four seasons Mu Song solar 220 million won the bid, three trees lacquer tender 80 million, home store actually home 72 million, the Red Star Macalon tens of millions, Europa, Cobb Boloni nearly 30 million won the bid.

Advertising marketing is the most basic marketing method to shape the brand effect, and it is also the most investment in corporate funds. In recent years, the advertising marketing of home building materials companies has also become increasingly intensified. Many companies have also taken advertising marketing strategies. In the eyes of consumers, product advertising has become the biggest way to understand the company.

Experiential marketing leads the trend of terminal marketing Experiential marketing is the most popular marketing method in the terminal stores of the home building materials industry in recent years. After years of development, experiential marketing has gradually matured.

In recent years, the monopoly of large enterprises has been continuously divided. Some brands of building materials merchants and decoration companies started to pay attention to the brand's image packaging, opened the home experience hall and living hall of the bathroom brand culture, and arranged the mall storefronts and showrooms into simulated home halls to integrate the products. Among them, including related accessories and accessories, so that consumers feel empathy during the visit, to understand the function of sanitary products, experience the comfort brought by the product, thereby promoting the consumer's buying needs, so that the promotion of the promotion of market development, continuous stimulation Consumption is also very helpful, and the room for improvement is also great.