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The overall wardrobe market potential, the big home giant is vying for "hunting"
The overall wardrobe has entered the Chinese mass market, but the situation of a decade or so has been favored by more and more consumers with its high-end workmanship and appearance, humanized design, and rational application of many functions. At present, the overall wardrobe market has a low barrier to entry and a large profit margin. Each year, it has a huge potential consumer group of hundreds of billion yuan, which is quite concerned by the industry. According to reliable analysis, the overall wardrobe will be the “potential stock†of the home furnishing industry in the next few years. The most favorable domestic market for grabbing the wardrobe is that other households belonging to the home furnishing industry have their own large-scale production technology, personalized customization experience and similar market base. Many of the big brands in the home furnishing industry are “striking for the wardrobe†and are looking forward to a share of the overall wardrobe in China. In April, we will be able to see the new wardrobe products launched by various home brands from the website of Guangzhou Jianbo Exhibition. Among them, major home brands such as furniture, wooden door old brand Huahe, cabinet famous brand Europe, etc. are on the list. With the participation of well-known brand enterprises with relevant resources and technological advantages, and through the rapid development of the domestic wardrobe industry in recent years, local enterprises have been able to produce higher quality overall wardrobe products. However, there are still prejudices in the domestic market that domestic brands are not as advanced as foreign brands, causing some consumers and franchisees to “discriminate†against local brands. In fact, according to the overall wardrobe industry report data, foreign companies do have advantages in many aspects, such as mature products, relatively complete serialization, and advanced management models. However, domestic companies also have the advantages of localization, such as more flexibility, relatively easy to control costs, and design more in line with local user habits. In short, all aspects are more suitable for Chinese culture, more suitable for Chinese consumer groups, and these are the winners. The decisive advantage of the Chinese market. According to market research, it is not a foreign brand that can really win the overall wardrobe market in China, but a local brand that has a price advantage and understands Chinese consumers. Among them, Huahe, a domestic furniture production giant with 55 years of furniture production experience, has three unique advantages compared to the local wardrobe brand. Advantages of products: Huahe is a leading enterprise in wood products manufacturing enterprises. Its solid wood furniture series and set door series have complete product structure and can provide complete solutions. Processing advantages: Huahe Group Huahe Furniture Co., Ltd. has a complete woodwork Processing experience and equipment, with the experience of wood products processing that most manufacturers in the wardrobe industry do not have; design advantages: international top designers to design according to Chinese consumer spending habits. Whether it is to meet the consumption habits of Chinese consumers, or to cater to consumers' needs for the overall home, or for the long-term strategic development of the brand itself, the wardrobes made by local home brands will be more competitive. What's more, the overall home has become an irresistible development trend in the market. For example, Huahe, a large home brand that already has a complete set of household products such as furniture, wooden doors and cabinets, will improve its wardrobe. Big step.