If you choose the most popular words in the lighting industry in 2014, I believe that everyone will not hesitate to say LED, O2O, Guzhen Light Fair, Lights Direct Base, Guangya Exhibition, Star Alliance, Mulinsen, NVC Lighting and Wu Changjiang , Yiguang and Wu Zhengyi... Don't worry, there is a "running road" that I will soon say. This is a popular word in 2014 that everyone is relishing and even horrible. The jumpers abandoned their lives and went to a dead end. They also belonged to this category. A lot of facts have long been commonplace. I don’t have to come here one by one. I want to talk about the running phenomenon that everyone is paying attention to.

The question is coming. Who cares the most who runs the road and who is intimidated by the road? Of course, no one can be indifferent to running, and it is impossible to hang up high. After all, this is not small in the lighting industry. Things have or may have brought immeasurable losses to many people. However, over-concern, it is not wise to go to infinitely magnify the events and influences of running, and it is necessary to make a calm view. I have to say that when we look at the phenomenon of running the road, we are not calm enough. Some people worry that there will be a lot of chaos in the world. I suspect that the ancient lighting and lighting industry in China will be adversely affected in the future. Some people even take the opportunity to injure others and some people blindly spread false news. It is scary and scary to death. The road running incident really intimidated many people, and the trust base was passively shaken. The suppliers did not dare to owe their debts. The dealers did not dare to make money. The enterprises did not dare to invest money. They may all want to wait and see, and hope that the situation will be better. Make new plans. But time is not waiting for people, so that the road is scared to hide, this ability to resist risks is too small, such as not fighting for action now, it will not be easy to get up later. The author believes that running can only intimidate those speculators, and people who really want to be intimidated are scared.

See who is running

Now to see who is running, the author will not list the names that have disappeared. For the sake of principle and belief, you must not salt the wounds, but you must figure out who is running, just want to find the cause of the road. From this, we can see some clues, prevent early prevention, and try to avoid and reduce unnecessary losses. By analyzing several lighting companies that have already run, it is not difficult to find that they have the following in common:

1, the foundation of the company is very shallow.

2, the strength is only general.

3, the dream goes beyond reality.

4, love to be a bragging king.

5, acting as a price butcher.

6, the boss is too crazy.

7, eager to create momentum.

8, there is a capital gap.

9, product quality is not stable.

10, the promise is difficult to honor.

11, defrauding customer trust.

12, the team changed frequently.

13, doing things against the objective.

14, debt accounting is commonplace.

15, regardless of investment risks.

16, underestimate operational difficulties.

17, business only pays not to earn.

18, suddenly shut down and lost. and many more. Running is not without a hint, but there are long traces of clues, be careful to stay away, when you can avoid. Therefore, as long as you pay attention, you will find the fox tail of the runners, not be confused by their illusions.

Running is not terrible

Having said that, the author wants to tell everyone that although running the road is inevitable, it is not to be afraid of this day. What should be done, it is more important to keep developing stronger than to care for others. For a normal business, running is not terrible. It should be said that those who are afraid will not come, and those who come are not afraid. If you are lucky, you will be able to retreat. If you are a kung fu, you can show your skills. If you look at the road in a dialectical way, you won't have to make a fuss. However, it is indispensable to remember the past car, the lessons of the car, and do some homework. For example, to ensure sound development and achieve steady growth. Respect the laws of the market and do what you can. Carefully choose the partner, it is cheap. If you look at the problem enterprises, you should not be numb. The important thing is that it is hard to beat the iron itself. You must not run the road first, and others must stabilize when they run. With a few crows that are no longer flying, the sky is still full of appeal, and it will be very beautiful in the eyes of the eagle. The fate of the lighting and lighting industry will never be killed by runners. In fact, the adverse impact of the ancient towns on running enterprises is minimal. Due to the warning effect, this will make enterprises pay more attention to long-term stable development and will be active in the long run. Side.

Correctly facing the road

The problem of running the road needs to be seen clearly. I want to understand. I hope that you will not continue to entangle this. Occasionally, when things are going to stop, when you stop, you should not be willing to render and not extricate yourself. It is important to always ring the running alarm, so as not to ignore, to teach, to lose. Although the case is a case, it has been re-emerging, and even it is impossible to prevent it. The harm is not small. Besides, often walking along the river, how can there be non-wet shoes? People drifting in the rivers and lakes, it will inevitably be sick. Therefore, be careful to make the ship of the year need to be prevented at any time. The author has asked several business owners and dealers about this. They all think that it is normal for companies to run the road. Just like people eating whole grains will be sick, so don't be afraid to panic, but they must be calm and alert. Strengthen prevention. The author provides several suggestions for your reference.

First, we should look at the objects of cooperation and make a thorough understanding of the ins and outs.

Second, we must choose a legally registered formal brand company to achieve the original source.

Third, don't let yourself owe money to others and don't owe money to others to ensure unimpeded financial integrity.

Fourth, companies that encounter problems should not hesitate to take the time to cut off the water.

Fifth, always pay attention to industry trends, and don't be deceived by some fake news that is arrogant.

In short, don't be scared by the road, be sure to stay awake, otherwise you may be preempted by others in the corner, regret it.

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