After the crisis in the Red Star store, the industry was almost a one-sided voice, and countless condemnations and condemnations swarmed. Why is this happening? It’s nothing more than people’s backlog of psychological resentment for too long, and it’s just now! When it comes to the furniture market, in our impression, it’s better to call it “furniture market”, “furniture dock” or “furniture distribution center”. More appropriate, a number of people selling furniture, gathered together, guarding a fixed booth, "playing the field" here every day, and then engaging in some discounts and price reduction activities on weekends or festivals to attract people to "catch the field." As a whole life, the home market with "unified soul" is hardly seen. Regardless of how luxuriously the merchants are decorated, how big the influence is and how reasonable the planning is. Under such circumstances, whether a furniture market is prosperous depends on a number of stalls/shopping businesses. For a long time in the past, due to the rapid development of China's economy and the rapid growth of the real estate industry, the home business has been driven higher. In any home market, business is very hot, and there is no question of which market is doing well and which market is not doing well. The good or bad in many people's concepts is not the good or bad of the actual operating level of the market, but only the cluster effect and scale effect. Many businesses have made some money because of the prosperity of the environment. This was originally the impact of the big environment, but many eyes were short-sighted. The trending merchants mistakenly thought that they had developed because they entered a certain market. (If it is the credit of the market, how can it be difficult now? You Isn't it still in this market?), so thanks to the entered home building materials market. This has led to some large-scale, well-managed markets. They think that they are the benefactors of many businesses (brands). They are the ones who have made these guys rich, and they should accept their worship and arrogance. They began to float to the Savior. And with the help of this kind of stealing, establish a strong image of it, take the opportunity to suppress a lot of brands, and how to demand these brands, such as paying millions of deposits, must use the lowest price, must pay high advertising fees, etc. And so on, even more, the business is tied to their "cars", want to expand, completely ignore the business life and death of many merchants, many dealers in a round of "small city" as a cannon fodder. Many merchants have lost their self in their misunderstanding and judgment, and they have self-deprecating personality, which leads to the “Stockholm effect”. They nod their heads and sway to the market managers, and they are extremely fascinating. This further favors some market managers. People, arrogant, further led them to mistakenly think that they are very cattle, every day "Xia Taoyuan", all day "do nothing". Is these home building materials market really bullish? Not necessarily. In the first-tier cities in the south, there is a home building materials market that has never been promoted, never promoted at low prices, and has not been able to do even a “market license” for a long time. In the past, it was also a customer’s door. Business is booming, and its shop is very tight. It can be said that it is difficult to find a shop. Even if there is a shop, the transfer fee is as high as hundreds of thousands, and the transferee is fiercely competitive. It takes a lot of money to privately “must” the market management staff to succeed. . What does this mean? In the past, the home building materials market did not require any level of operation. If there is, now is the real thing, you are to show it! If the business is very profitable, it is not the market operation, but the same reason that Shanxi used to engage in coal in the past few years. However, what are the Shanxi coal local tyrants who are very bullish and enriched? What is happening now? In the past stage of the rapid development of the real estate economy, the home furnishing materials market that is “parasitic” on the merchants almost all lived a paradise, waiting for Renting rent (and how to increase the price, how to raise the price, if you don't do it, you will have to look at it), you can live a good life. If you make a profit in the advertising fee of the business, the management people usually collect the "small red envelope", which is simply unbelievable. It is really "sweet". "Our people, I am so happy every day." Suddenly, the song stopped abruptly - the winter came, and today, the good days are beginning to leave us, and may stay away from us forever. In fact, the home building materials market needs to know that it is because of the support and assistance of the merchants that the home building materials market can exist, develop and prosper. If the merchants are unprofitable, they are all "out", you are " "Lonely family", called every day should not, called the ground is not working! This year, many home building materials businesses have felt that the business is obviously cold autumn, which has raised a new problem for many markets that are "parasitic" in the business: if the market continues to accelerate Cold, some settled businesses can not operate, shops are not as tight as in the past, and such days do not necessarily have signs of improvement, what should be done in the future? In response to the current harsh environment, Xiao Bian believes that the way to deal with the future dilemma, then It is to change the mode of survival, from the "fishing" mode to the "fish farming" mode. The so-called "fish farming" mode is to seize the opportunity, to change the concept first, and to create a network of dealers with consistent ideas and cultivate customer markets. So, for the home building materials market? Under the urgent requirements of businesses to change the survival mode, the market must also take the lead in changing the survival mode, from "parasitic" mode to "symbiosis" mode. The relationship between the market and the merchants should not be as low as in the past, but should be shared by life and death. Immediately convert the "parasitic" mode to the "symbiotic" mode. The so-called "symbiosis", its most basic meaning is to live together and seek common development. A "common" word contains at least a few requirements: 1 field and the value of the business should be "common", the basic idea should be "together"; 2 the market and the value of the business should be "common"; 3 the cultivation of the customer market To be "together." A real home market should have a unified "soul" that includes settled businesses. In other words, a market should have a unique culture that is separate from other markets and belongs to oneself. The core of this culture is the concept that everyone follows in a unified way, and it is also the gene for the future development of the market. After the home building materials store is transformed into a “symbiosis” model, it is necessary to formulate a simple and clear concept, repeatedly strengthen the interpretation, and guide the merchants to follow and practice together. At the same time, manage the business from the following aspects: 1. Help the merchants grow. It is necessary to establish a comprehensive archive of all merchants, formulate specific assistance plans for each merchant's characteristics and deficiencies, guide the business to change the concept, help the merchants to build teams, and improve the operational capabilities of the merchants; 2. Assist the merchants in doing business. Work with merchants to jointly develop customer bases, jointly expand the engineering market, and help manufacturers to establish and improve dealer networks by window or general agent-level businesses, but remember, it is assistance, not intervention; Third, foster a benign customer market. . Together with the business, we will jointly cultivate and guide the health of the customer market, guide the health concept of building materials consumption, and avoid misleading customers through distorted guidance or price wars, disrupting the customer market. In short, the prospective and popular home building materials market in the future must be a company that is closely united with the business and guides the merchants to a unified destination. The market and all the settled businesses are "one-piece relationship", symbiosis and common prosperity, and the entire market is a complete living body. To do this, there is a long way to go, and you must break the boat; but if you can't do it, it will soon be abandoned by the dealers and finally die. There are so many shopping malls in the country, not the Red Star Macalline family. Is there no crisis in other shopping malls? Can other shopping malls be out of the way? Only investment, no business, only rent, no office, when the economy is good, Everyone is safe, but when the market is sluggish, when the flood fades, you know who is swimming naked and everyone can't run!

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