The national building materials and household prosperity index (BHI) of the national building materials and household prosperity index issued by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association was 104.91, up 27.52 points month on month and up 8.50 points year on year. The sales of building materials and home appliances above designated size in the country was 90.86 billion yuan in March, up 91.11% from the previous month and up 15.23% from the same period last year. Cumulative sales for the first three months were RMB 20.79 billion, up 4.73% year-on-year.

China Building Materials Circulation Association Industry Research Department interprets this period's BHI data: In March, the weather turned warmer, the national building materials and home furnishing market entered the traditional decoration season, consumer demand increased, BHI rose sharply, and the sales of home building materials above the scale increased by the month-on-month. Up to 91.11%. The specific analysis is as follows:
First, analyze the situation of the national real estate market. In March, the real estate market regulation policies across the country gradually stabilized. The seasonal factors of the psychological add-on of buyers are afraid that the market expectation will pick up. The overall performance of the new housing and second-hand housing market is significantly better than the previous two months. .
According to the March 100 housing price index released by the China Index Academy, the average price of residential houses in 100 cities (new) in March was 14,759 yuan / square meter, up 0.24% from the previous month, an increase of 0.14 percentage points from February. In March, the pace of real estate development enterprises was significantly accelerated, the supply of key cities has rebounded, and the overall marketization effect has been better. The overall transaction volume of key cities has rebounded. The national second-hand housing market also has a number of indicators, and the first-tier cities and hot-selling second-tier cities have collectively recovered. However, in the current policy of “street policy”, the market rebounded relatively moderately in March, and the market did not show a sharp reversal, and the third- and fourth-tier cities “fall more and less” and the property market differentiation intensified.
The corresponding national building materials and home furnishing market performed similarly. In March, the market ushered in the first promotional season in 2019. In addition, the country’s policy of reducing the tax reduction and reduction of the real economy since the beginning of this year has gradually landed, and consumer enthusiasm has been pulled. BHI rose by 27.52 points, but the industry as a whole is still in the L-shaped bottom fluctuation state under the economic "new normal" and has not been significantly reversed.
Secondly, from the BHI index, this month's "popularity index" is still the highest, year-on-year increase, the chain rose by 56.35 points, up 39.54 points, while the "purchasing power index" rose by 7.44 points, down 12.53. Point, it can be seen that the market continues to be popular since 2018; in March, Apple quietly acquired the patent portfolio of home security startups, and the home and Huawei Hilink reached a strategic cooperation, force the whole house smart home, Alibaba acquired home improvement The company's many craftsmen, multi-disciplinary layout of the home industry, etc., all show that the industry's cross-border integration, transformation and upgrading in the areas of "developing smart homes, building smart stores, leading new demands, and promoting consumption upgrades" will continue to advance rapidly in 2019. However, compared with last year, the contrast of “seeing more and buying less” still shows that it is still in the “mixed war period” with intensified competition, and the future development has a long way to go.
According to the National Bureau of Statistics and the China Federation of Logistics and Purchasing, the China Manufacturing Purchasing Managers Index (PMI), which was released in March after three consecutive months below the critical point, rose to 50.5%, up 1.3 from last month. percentage point. It can be seen that the market's expectations and confidence in future economic growth have rebounded. It is recommended that enterprises not only only feel the current "deep spring", but also should pay attention to new directions, follow new trends, and deeply understand and accurately grasp the 2019 government work report. The important strategic opportunities brought about by the repeated mentions of smart manufacturing, green economy and rural reform have taken the wind.

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