The executive meeting of the State Council requires that “second- and third-tier cities whose house prices have risen too quickly must also adopt necessary measures to limit purchases.” In this context, various news about the time and list of second- and third-tier cities that will implement “restricted purchases” continue to spread. .

Recently, the Ministry of Housing and Urban-Rural Development has drafted a new round of list of restricted cities. The number of restricted cities will exceed 100. If the new round of restrictions on purchases starts, it means that the home improvement building materials market will face a new round of challenges. In addition, rising commodity prices this year, rising labor costs, and weak overseas markets have put pressure on ceramic sanitary ware companies. How to deal with the continuous increase of multiple pressures has become the top priority for home improvement and sanitary companies.

Domestic branded Wrigley, Ida, etc. are based on high quality and low prices to expand their market share. The international sanitary ware brands such as Japan's Toto, Ina, and JADO have their eyes on the domestic high-end market and have launched a series of high-end products. In response to this trend, in addition to independently researching and developing ultra-clean and ultra-clean series toilets, Ida Ware also cooperated with partners to develop high-end smart toilets and achieved initial results.

Chen Xiaolian, general manager of Foshan Jingtian Sanitary Ware Co., Ltd., said: “The country’s macro-control can not be avoided, especially the regulation of real estate, which affects the sanitary ware industry. From the perspective of market trends in recent years, while smart, environmental protection, energy saving will be It will become a more obvious concept of consumption, because even if the company is doing large-scale promotional activities to reduce the price, the product is still no one will buy.At present, only the internal strength of the enterprise is well trained, the internal management of the enterprise is good, and the vision is based on long-term development. Is the right path."

Faced with the pressure, the international sanitary ware brand in China's first-tier cities will also extend its reach into the second and third tier markets. And formulate corresponding sales strategies to ensure the stability of the first-line market, while expanding the market share of the second and third line market. Different market positioning requires diversification of product lines. Chen Xiaolian said: “The pyramid of China's sanitary ware market is very large, and the share of smart sanitary ware is very clear. In this smart sanitary area, we have been working hard to participate in the field of sanitary ware. Hopefully, with the increase in consumption, there will be more growth points in the future.

Jing Tian Sanitary Ware Co., Ltd. is relatively mature in the country's sanitary home market, and has a good brand awareness and influence among consumers. With the changes in the new market, we are also considering the expansion of e-commerce marketing channels while increasing the spread of new Internet-based media. Some of our energy will be focused on the Internet, and we hope to achieve results in this area. To better grasp the consumer psychology and demand of Internet users. ”