"Internet +" simply means combining the Internet with traditional industries, giving full play to the optimization and integration of the Internet in the allocation of production factors, and promoting the development of industries in all walks of life. "Internet +" represents a new economic form. Traditional enterprises and the Internet can make their products and services more grounded and adapt more quickly to the diversity needs of a new generation of users who have grown up in the Internet age. Today, the Internet has penetrated into all aspects of society, and has had a profound impact on traditional manufacturing industries, including the labor protection industry. Laborers should think about how to find their place in this agitated Internet era.

The wave of labor insurance industry can not hide

Labor protection is a typical traditional manufacturing industry. Production, wholesale, and sales are all under the road, and there is little crossover with the Internet. However, with the Internet gradually infiltrating all walks of life, the era of intelligent industry 4.0 has begun to move from concept to reality, labor insurance companies can no longer be in the tide of this era alone.

The Internet (including mobile Internet) has penetrated into every aspect of people's work and life. According to the data released by the Ministry of Industry and Information Technology, as of the end of March 2015, the number of Internet broadband users in China reached 204 million, and the number of mobile Internet users was nearly 900 million. Faced with such huge amounts of data, if any or any company still believes that it can escape The influence of the Internet is to deceive people and deceive them.

At present, the most successful commercialization of the Internet is e-commerce. The industries most affected by electricity suppliers are the manufacturing and retail industries, and the labor insurance products industry is just a typical traditional manufacturing industry. In recent years, labor insurance products have been significantly affected by the electricity supplier.

In response, Zou Yi, Marketing Manager of Reclin (Beijing) Security Protection Products Co., Ltd., told reporters: "With the popularity of online transactions and the security of third-party payments, many employers have already switched to the embrace of e-commerce companies. It's cheap, second, it's easy to return with problems, and third, it's a simple purchase process.” The continued growth in online transactions has stifled the market for manufacturers of labor insurance products that could not keep up with the times. They are confused and fearful about the Internet.

Actively embracing the Internet but in a single way

At present, many labor insurance products enterprises have realized the powerful power of the Internet and have also taken certain measures to deal with them. The most common is that they have settled in e-commerce. According to report, currently domestic and international well-known manufacturers of labor insurance products, such as 3M, Honeywell, Delta (Delta), and Xingyu, have settled in Taobao or Tmall and established their own online trading channels. Individual brands actually sponsored some variety shows. Actually, this directly embraces broadcasting and television. However, because the broadcasting and television industry is also embracing the Internet, it is barely considered that labor insurance companies embrace the Internet.

Zheng Shengan, general manager of Saina Group Co., Ltd., believes that the labor insurance industry's use of the Internet is still too simple and the form is simple. “Now the labor insurance industry is nothing more than extending sales channels from offline to online, but sales thinking is still the thinking of traditional manufacturing—customers place orders, and I produce and ship.” This change can be seen in the era of labor insurance companies chasing the era The determination, but also can see their confusion and overwhelmed, "Internet +" seems to be an online shop for them.

In fact, the two major characteristics of Internet companies are fast and quick; second, many, many forms. In terms of form, the Internet is more inclusive. Finance, education, payment, medical care, automobiles, and even the beef noodles, pancakes, and nuts industries have all been incorporated into the Internet business. In the future, we do not know which industry the Internet will be able to use, and where This kind of uncertainty is precisely the survival foundation and charm of the Internet industry.

Seek Business Opportunities with Consumers

Many companies find it difficult to see the above, what is the Internet gene? How can I inject the Internet gene? Seemingly difficult, in fact, the road to Jane, the reason why the Internet has produced BAT (Baidu, Ali, Tencent), Jingdong such a super giant and the giant emerging like Xiaomi, basically rely on not dazzling publicity, but Really user-centered, to meet the core needs of users. Is it similar to the customer supremacy advocated by traditional manufacturing? However, the difference is that Internet companies have truly been user-centered, and traditional manufacturing industries are still not free of profit-centered inertial thinking.

The user-centered approach requires companies to truly replace themselves with consumers and think about what they need. The emergence of Taobao directly cut down the dealership, which greatly reduced the price of the product. This is what users need most.

Specific to the labor insurance industry, this industry produces products that ensure the safety and health of workers, and it must fully consider the needs of users. "Unlike ordinary Internet companies, Internet products are generally directed to users. However, labor insurance products must first pass through employers, and workers are generally unable to directly decide which kind of labor insurance products to buy. For employers, they The demand is to use the least amount of money to buy labor insurance products that meet national standards. For specific users of labor protection products, their demand is that the quality of labor insurance products is excellent in quality, comfortable to wear, and even fashionable and beautiful. Therefore, labor insurance companies must simultaneously With employers and laborers as the center, there is actually a great deal of overlap between the needs of the two companies and they are inexpensive, so companies are not difficult to do.” Yu Jing, deputy general manager of Xi'an Labor Protection Products Co., Ltd., who has focused on labor insurance distribution for many years China is also confident in the future development.