At the beginning of the century, many stone enterprises shifted from engineering construction to access, and vigorously developed the middle and lower reaches of the stone channel; actively invested in stone mines at home and abroad to expand the international stone business. There are also many stone enterprises that build modern stone production lines and high-profile stone exhibition halls. We began to fully promote corporate brands, meet the needs of domestic and foreign merchants for quality and service, and effectively explore business models. In less than ten years, stone enterprises have jumped out of the region, based in China, occupying many important positions in the world and becoming a vitality in the world stone industry.

First, realize the dream of life through the stone platform
With the enterprise as the platform, through the development of its own business and the promotion of the company, such as the theme of importing large plates, it will further attract high-level talent gathering enterprises at home and abroad. Or through model innovation, we will gather international fine stone products, channel resources and characteristic entities to cooperate in various ways. Some qualified enterprises began to improve the company's internal profit accounting system and establish a simple department and individual performance appraisal system. For a small scale or a certain financial strength, the company has introduced the production line leader of the top stone enterprises in China, the market and business director, and explored the platform charm of the company from the management level. In the north and south of China, a number of stone markets have been established, and a large number of commercial houses have been developed around the stone market. It can be said that the stone has detonated a local economy, or a local policy has promoted the development of the stone industry. For example, the head of China is completely a stone world.

Second, focus on the route, each express
As long as you pay attention to Xiamen, or in Yunfu, or Beijing, but those who do stone, do profitable, are basically taking the focus route. For example, some stone enterprises will focus on imported marble slabs (including blocks), and for supply, they are also located in Spain, Turkey, Italy, Egypt, Iran and other countries. Through various relationships, we have established strategic alliances with many international mines to jointly explore the Chinese market. Chinese stone enterprises will give full play to their domestic channel advantages and accurate grasp of the Chinese consumer market, concentrate on the quality of stone control from the source. Conventional varieties such as Jinbi and Gold Line are completely made up of Chinese people's procurement, processing and sales. It is possible that the industry is connected, and if you want to use limited resources to work, you only have to focus.

Third, high-end routes, highlighting high-end brands
There are a lot of stone companies, specializing in high-end routes based on simi, or with the exploration of novelty products, and the establishment of special relationships with top design institutes, real estate developers, and decoration companies. Taking the exhibition hall as the carrier, we will find the source of various stones, media, technology and development trends, and provide information sources for enterprises. Actively participate in international exhibitions and exchanges, and keep the company's products and concepts in the leading position in the industry, including the Beijing (Shanghai) International Stone Fair, which is therefore promoted to the ranks of international stone exhibitions. Actively explore deep cooperation in e-commerce, and achieved good results in the initial stage. Some enterprises began to explore the development of the ordering system in the stone enterprise online, to play the e-commerce function, and promote the rapid development of the industry.

Fourth, paying attention to quality means paying attention to customers.
The processing quality of stone directly affects the decorative effect of stone finishes, and is also the main basis for the classification of stone grades. The most common problem in the actual decorative effect of natural marble building panels is the problem of chromatic aberration. The color difference in the colloquial is called the tone pattern in the stone standard, which is one of the appearance quality indicators. Appearance quality also includes appearance defects, such as lack of edges, corners, cracks, stains, color lines, pits, marble sheets, and appearance defects such as warpage, depressions, and stains. At the beginning of the establishment of general stone enterprises, they were keenly aware that the quality of control should be taken from the source, pay attention to the production process, and improve the production process. Most of the marble enterprises of stone enterprises are imported, and the quality control of international block materials procurement is particularly important; because of this, many companies set up full-time international procurement personnel, such as responsible for on-site procurement in Spain, Turkey, Iran and other countries, and check the stone blocks from the source. quality. In the production process, including the large saw, glue, mill, bridge cutting, stone enterprises to achieve layer quality control, the quality of each link to control.

V. Establish standards to promote the benign development of the stone industry
For a long time, manufacturers and customers have different opinions on the receipt of stone materials, which has led to contradictions in the process of stone trading. To this end, some stone enterprises organize relevant staff to conduct research on the domestic famous stone enterprise technicians and combine China. The overall condition of the stone has created a stone measurement standard. The standard combines China's national conditions, considering that the overall quality of the personnel engaged in the Chinese stone industry is not very high, and it is easy to understand.

6. Actively explore the innovation of stone business model
In order to facilitate customers, avoiding the inconvenience caused by customers carrying large amounts of cash, and improving settlement efficiency, some stone enterprises have opened the UnionPay trading system. Any customer holding the 'UnionPay' logo bank card can settle the transaction in the stone enterprise terminal POS system. . Some stone enterprises have conducted effective explorations in business models, including stone enterprise supermarkets, stone enterprise brokers and strategic alliances for building stone enterprises. Stone enterprise supermarket refers to the use of the concept of chain operation in stone materials, the use of stone enterprise exhibition halls, to achieve high-grade stone varieties in the positioning of goods to achieve exquisite; medium-grade stone varieties Complete; low-grade stone varieties to ensure supply; stone supermarkets to expand and attract customers by leveraging the advantages of "variety, quality, and service". Stone enterprise brokers, refers to the stone enterprises gathered a group of senior stone sales staff active in the stone market, manufacturers, design institutes, government agencies and various social places, experienced, and have a full network of contacts. Stone Enterprise Strategic Alliance, in order to maintain the position of Chinese stone enterprises in the field of international stone, stone enterprises will seek a group of stone strategic alliances, jointly operate mineral rights investment, mining, trade wholesale and distribution, and jointly work on China from stone power to stone The powerful country advances.

Seven, management and management pioneers, achievements in stone enterprises
At the beginning of the establishment of some stone enterprises, they were keenly aware of the importance of management. They established long-term strategic partnerships with some management consulting organizations, established enterprise management decision-making platforms, established corporate training systems and stone coding, and so on. The pioneer of stone enterprise management and management. This is the reason why the author contacted stone enterprises in the past. Establish a management decision-making platform, give full play to the rich experience and strong intellectual support of the consulting institutions in the company's high growth, build an enterprise management decision-making platform, establish business development goals, improve the operation management system, and explore business models. Establish a staff training system. Whether you are a front-line worker, a face-to-face salesperson, or a company's general staff and managers, you can enjoy various trainings organized by the company. The company will organize various department managers from time to time. Or hire relevant lecturers from outside the company for training.

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