In the attention and expectation of many industry insiders, the "China Home Furnishing Channel Summit Forum-Choosing the Right Brand · Opening a Good Store · Steady Profit" co-sponsored by China National Distribution Network, China International Chengdu Furniture Fair , and "Home Furnishing Business" magazine In Chengdu International Exhibition.

In this year, too many morals have been given. On the one hand, China's furniture industry is facing severe challenges from internal and external risks: China's economy fluctuates frequently, real estate regulation continues, domestic demand has long been hollowed out, the economy is down, exports are down, inflation is high, costs are rising, furniture manufacturing is sluggish, and the market is clouded ... as if ... All the negative factors came together in this year, and ushered in the flash point.

The furniture industry in the predicament is the most frontline dealer. Many dealers “bleed” to open stores under the coercion of some enterprises and stores. Some dealers fled to “stop bleeding”. Various news of bankruptcies and dealers closing their shops and running roads continue to spread. The current survival and development of dealers The embarrassment is evident.

On the other hand, the Internet industry is developing rapidly, e-commerce is experiencing a leap in growth, and the online shopping team is constantly expanding. According to statistics, in 2011, domestic e-commerce websites exceeded 20,000, and the online shopping market's transaction size increased rapidly from 498 billion yuan in 2010 to more than 770 billion yuan; the number of online shoppers in China surged from 130 million in 2009 to 2011. 187 million.

In such a big environment, where is the future of home furnishing companies? How to plan the capital cube? How does the home improvement and home furnishing industry adapt to the development trend of e-commerce? These are three very serious issues that are placed in front of the home furnishing companies and home furnishing industry. .

Ordinary e-commerce platforms and traditional home e-commerce models can no longer satisfy today's furniture brands. The furniture industry not only uses the network to establish national sales channels, furniture products need a guaranteed logistics system, a strong after-sales service system, and BZc's e-commerce model, but also need to be transformed into the 020 model (onhne to Omine) in the furniture industry. , That is, online and offline combined model, online sales, offline services).

China National Distribution Network is a 020 model home furnishing e-commerce representative and a model for building platforms to allow furniture manufacturers to expand rapidly. Because China's distribution network is not only a distribution mall for home e-commerce network platforms, but also home distribution search, home distribution cloud, home distribution navigation, home distribution portal, five-person products from search engines to design software, from Consumers began to choose the decoration style to home improvement design, then to select products, purchase, after-price service, the entire industry line is firmly grasped, so that consumers have a more convenient, more favorable and more intuitive decoration experience, also let Furniture manufacturers contacted the accurate customer group earlier, which increased the guidance of product purchase.

On September 11, 2012, on the first day of China International Furniture Fair, China National Distribution Network, China International Furniture Fair and "Home Furnishing Business" magazine jointly organized the "2012 China Home Furnishing Channel Summit Forum", this forum aims to gather furniture industry The elite strength of the elite has carried out the peak dialogue in the turmoil of the storm, but put aside the buzzwords, pragmatic, professional, in-depth and all-round focus on the dilemma, helping dealers to find the right way to make profits, looking for the bargaining chips.

The meeting gathered the major leaders of the major brands in the country and the decoration and decoration industry. There was intense discussion on the development direction of the entire home furnishing industry and the integration of multiple industry resources. "Selecting the right brand · opening a good store · stable profit" became the Keywords at the conference site. During the meeting, China National Distribution Network issued a receipt of intent investigation to the participants, and many brands gave feedback and promised to establish cooperation with China National Distribution Network, looking forward to using China National Distribution Network platform to jump out of 2012 Real estate, home furnishing dilemma.

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